Located in Concord, Massachusetts, birthplace of the American Revolution and the home of Emerson, Thoreau, and Hawthorne, OpusVivo was created to provide classical music organizations with digital audience engagement materials that place the art at the center of contemporary life. We do this by framing the music in a humanistic context, presenting it as an expression of motivations, aspirations and concerns that are as familiar today as they were 300 years ago. At Opus Vivo, we believe the art provides a unique window into the vast diversity of our collective experience. Whether it’s Beethoven overcoming a devastating disability to express the best of his humanity, Shostakovich documenting the anguish and resilience of a people suffering under the most bitter oppression, or Dvorak, an outsider among European musical elites, coming to America and recognizing the melodies of African-Americans as the basis for a great national music, classical music reflects all the complexity and drama of the human condition.

OpusVivo was founded by Anthony Princiotti, a professional conductor and violinist, graduate of Juilliard and Yale, and longtime faculty member at Dartmouth College. A former conducting student of Leonard Bernstein and Seiji Ozawa at Tanglewood with a passion for classical music advocacy and an extensive background in broadcasting and digital media production, he established the company to address what he saw as an area of unfulfilled potential for promoting the art in the digital space. Working with like-minded professionals from various disciplines, he has guided Opus Vivo’s mission to serve as a consistently enterprising, accessible, and effective resource for classical music organizations.